For the launch of the connected Ring speaker, Amazon enlisted the agency Julie Joie to design an immersive experience within the “Connected Villa.” As part of this project, Julie Joie reached out to us to handle the production aspect of the event. Over the course of several days, 10 influencers stayed at the villa and participated in numerous interactive activities linked to the world of smart homes and the product’s features.
For this operation, we were commissioned by the agency Julie Joie to design, manufacture, and install several custom-made elements within the Connected Villa. Among the key installations: a tailor-made entrance arch, a photo call area, a rounded stage backdrop made of plywood, a circular stage, two fully customized dressing rooms, and a giant logo specially created for the event and installed floating in the pool.
The immersive experience offered inside the Connected Villa was made possible through precise and cohesive scenographic execution, driven by our expertise in custom fabrication.
Each element designed and installed by our teams was thoughtfully created to reinforce the brand universe while naturally blending into the location’s environment. Beyond the visible structures, it was the attention to detail, finishes, and spatial flow that transformed the villa into a truly connected experience.
Our know-how made it possible to create an immersive, aesthetic, and functional setting that fully conveyed Amazon’s message and enhanced the experience for the influencers throughout their stay.