Eager to host a high-profile event during the Cannes Film Festival, Instagram turned to Boomerang — an agency specialized in social media and content creation — to come up with an original concept in a unique, iconic, and, of course, highly Instagrammable location. To bring their vision to life, Boomerang entrusted us with the full production and execution of the event.
From assessing the feasibility of the proposed locations to analyzing the various challenges inherent to such an ambitious and innovative event, TE Agency oversaw the project’s artistic and technical direction.
To bring the project to life, Instagram enlisted renowned creators Yohan and Marco, who designed a colorful scenography perfectly tailored to the venue’s unique character. Our role was then to craft each element of the décor, assemble them, and handle the full on-site installation.