To boost foot traffic toward the Nice Étoile shopping center, the goal was to launch a dynamic and high-visibility campaign in the heart of the city.
To meet this objective, we deployed our Truck Event division our in-house unit dedicated to street marketing, field activations, and launch campaigns.
To maximise visibility in the streets of Nice, we activated two custom-branded event tricycles from our mobile fleet, fully wrapped in the shopping center’s colours.
These highly visible, mobile units are ideal for this kind of operation: constantly on the move, they offer maximum brand exposure while making it easy to distribute promotional materials and branded giveaways.
Our team managed the entire operation from vehicle design and graphics, to on-the-ground logistics, staff briefing, and route optimisation, ensuring a targeted presence in high-footfall zones.
An urban, agile, and impactful campaign that proves how effective street marketing can be when executed with strategy and creativity.
With our fully integrated solutions, Truck Event transforms a simple handout into a true brand experience building meaningful connections between the shopping center and its future visitors, right in the public space.