To celebrate its 50th anniversary, SOMAT a leading producer of aggregates for the concrete industry wanted to thank its employees with an event full of meaning and symbolism.
And what better way to mark this milestone than by returning to the very heart of the company’s DNA: a spectacular open-air celebration held in one of the largest quarries on the French Riviera, located in La Turbie.
A raw, majestic setting, rich in purpose and emotion.
We designed a tailor-made evening, crafted to showcase SOMAT’s world while highlighting the unique spirit of the site.
Cozy lounges were set up among the rock formations, featuring natural rattan furniture, lush plant-based décor, and scenography that respected and enhanced the quarry’s raw beauty.
This atypical venue was transformed into a true open-air stage, immersing guests in the history, values, and expertise of a company rooted in its territory.
The event unfolded in a warm and generous atmosphere, with a premium food truck concept curated by passionate chefs.
The highlight of the evening? A one-of-a-kind light show, choreographed around the company’s iconic construction vehicles reimagined as the stars of a dramatic and emotional performance.
Blending sound, light, and storytelling, this celebration succeeded in bringing people together, surprising them, and leaving a lasting impression.
A suspended moment, outside of time, at the very heart of what matters most:
the people, the machines… and the story of a family business that became a legacy.